MEYLE relies on ANTEROS to centralize and automate its media and product data management. With automated image renditioning, seal and watermark rules, QA dashboards, and a self-service media portal, internal teams benefit from streamlined workflows, significantly less manual effort, and consistent product presentation—delivered quickly, accurately, and reliably at scale.
Source: MEYLE
About MEYLE and the Speakers
The MEYLE story began in 1958, when the company was founded as Wulf Gaertner AutoParts, operating as an exporter with close ties to OE parts manufacturers. In 1995, the company acquired the MEYLE brand and transitioned from distributor to manufacturer, driven by the goal of delivering better parts and solutions for the Independent Aftermarket (IAM). Today, MEYLE produces steering, suspension, and rubber-to-metal components at its own production facilities, delivering smart solutions tailored to the aftermarket. MEYLE looks beyond products to responsibility: sustainability—both environmental and social—is a core pillar of the Hamburg-based spare parts specialist’s corporate growth.
Operating under the MEYLE brand, MEYLE AG develops, manufactures, and distributes more than 24,000 high-grade spare parts for passenger cars and commercial vans across approximately 120 countries. Through its three product lines—MEYLE ORIGINAL, MEYLE PD, and MEYLE HD—the company provides precision-fit spare parts and solutions to the independent aftermarket for internal combustion, hybrid, and electric vehicles. The manufacturer is especially known for its HD product line: technically refined parts engineered to set new benchmarks in durability and reliability. Thanks to reinforced specifications and premium materials, MEYLE HD parts are built to last longer, frequently outperforming OE components and backed by a four-year guarantee.
Speakers Wolfram Holtz and Timo Sartoris serve as MEYLE’s lead contacts for the project’s execution. As Project Manager, Wolfram Holtz acts as the primary liaison between internal departments and the INCONY project lead, overseeing organizational delivery. As Data Manager, Timo Sartoris brings specialized expertise in product and master data management, driving both substantive and technical quality assurance.
Challenges in Media Management at MEYLE
The company relied on an existing SAP system, customized with a proprietary module named "ZEUS" for maintaining product and TecDoc data. While ZEUS supported product and catalog data management, it lacked the capabilities required for professional media asset management.
Meanwhile, the existing media system was obsolete and could no longer be expanded. MEYLE urgently needed a modern solution for its images, videos, technical drawings, and documents. The catch: the transition had to follow a strict "out with the old, in with the new" principle, replacing the legacy DAM without altering existing system interfaces, data formats, or the connected SAP export routines.
Why ANTEROS Was the Best System for MEYLE
By introducing ANTEROS, MEYLE aimed to centralize media and product data management and make workflows more efficient:
Software Expectations
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Thanks to its flexible feature set and modular architecture, ANTEROS offered the best fit for all of MEYLE's expectations and requirements. The software enables efficient, centralized media management and seamless integration into the existing system landscape. For these reasons, MEYLE deliberately selected ANTEROS by INCONY as the best system for its long-term media and product data management.
Production system for daily operational use
Test system for testing, validation, and training
Dual-System Architecture for Safe Testing and Live Operations
To ensure uninterrupted operations and dependable process validation, MEYLE uses ANTEROS in both production and dedicated test and training environments. Two distinct systems serve these needs: the "Coral" production system handles day-to-day operations, while the "Turquoise" staging system is used for testing, validation, and training without affecting live data. Distinct color coding provides quick visual distinction between the two environments. MEYLE customized the UI and home screens independently, adding touches like seasonally rotating background visuals. The team implemented these customizations entirely in-house without direct consulting from INCONY, leveraging their own expertise in web standards and CSS.
Integrating Product Data and Media
Product data is maintained centrally in SAP. Once a week, the product data is automatically imported into the PIM system via a data package in TecDoc format. Media maintenance takes place directly in ANTEROS, either via the web interface’s upload function or via hot folders where the files are stored. ANTEROS’s rule-based AI function automatically links the images to the corresponding products. The rules can even control the position of an image on the product or its image type.
Automated Image Processing and Variant Logic
When images are uploaded, ANTEROS automatically generates multiple image variants to meet specific requirements for print, web, or internal SAP modules. These variants are organized in a structured folder hierarchy defined by attributes such as color, size, format, or added overlays like quality seals and watermarks. In particular, custom stamped and sealed images are generated via intelligent rules. This logic is driven by the specific product line (such as HD or PD), ensuring the correct seal is automatically applied to the image. Following an initial briefing, MEYLE now defines and maintains these variant rules completely in-house, ensuring maximum operational flexibility.
Exporting Image Data for SAP
Media assets and product relationships are transferred as a CSV file to MEYLE’s Enterprise Data Hub (EDH). The EDH then routes this data to SAP, including preview images, original master files, and the corresponding product associations.
Quality Assurance in Media Management
To ensure the highest data quality, MEYLE relies on a system-supported quality assurance process in its media management.
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This creates an efficient control mechanism that minimizes manual effort while ensuring a dependable, consistent product presentation across all distribution channels.
Product Pictures Export
With the Product Pictures Export, product-related images can be structured and packaged for dealers, partners, or internal use. At the click of a button, the system generates a ZIP file containing the selected image variants alongside an Excel sheet that documents the mapping between images and products.
Internal Self-Service Media Portal
The internal media portal grants authorized users—especially the international sales and marketing teams—fast, on-demand access to media assets. The tree structure mirrors the product hierarchy, and because images are automatically linked to products, no secondary manual tagging is required. An advanced, custom-configurable search function allows targeted filtering by language, product type, resolution, modification date, or keywords. Users can download images and documents directly in multiple formats or bundle them into centralized packages as needed, significantly reducing the manual workload for repetitive internal inquiries.
With ANTEROS, MEYLE manages all media centrally, automates the generation of image variants including seals and watermarks, and ensures consistent product presentations. Dashboards and quality levels enable straightforward verification and efficient monitoring. Exports and self-service access for internal users run quickly and independently of IT. This eliminates manual maintenance, streamlines workflows significantly, and establishes a future-proof foundation for media and product data management.
Timo Sartoris,
Data Manager at MEYLE
“With ANTEROS, we can now attach information to a media asset. Where do you belong? Where do you come from? Why are you there in the first place, etc.? We didn't have that information before. So now we have the confidence to pull something out, use it, and provide it to the customer.”
Manage and Utilize Media Efficiently with the ANTEROS PIM System
Discover how MEYLE transformed its media management with ANTEROS—and how your organization can achieve the same results.
Through centralized administration, automated workflows, and clear quality controls, ANTEROS delivers a future-proof solution that saves time while ensuring a professional, consistent presentation across all your products.
See for yourself how it works in practice.
