AI-Powered Content Creation
Create automatic, multilingual product descriptions based on object data, categories and attributes for individual products or via bulk processing across your entire database. The AI operates directly within the systems your team already uses and can be adapted to your language and structure using reusable templates.
Generate descriptions from product data and technical specifications
Use AI functions directly in the input field without switching systems
Automate recurring phrasing with templates
Generate short texts, technical texts, marketing texts and channel-specific content
AI Image Generation & Editing
Generate product photos and promotional banners directly within the product interface, and optimize existing original images without the need for additional external image-editing software. This keeps the entire media workflow in one place, from the initial shot to the final image ready for publication.
Generate image content for product and communication purposes
Use existing images and assets as a basis rather than producing new ones
Edit and optimise existing original images directly within the PIM
Media Analysis & Automated Metadata
Automatically extract product data from images and documents, capturing time-consuming details that manual entry overlooks. This can be applied to both new uploads as well as your existing media library.
Automatic descriptions, keywords and accessible alt text for images
Summarize Word documents and store the summaries with the media object
Generate document descriptions automatically
Analysis either directly upon upload or retrospectively within the existing inventory
Dr. Elke Radeke,
Chair of the Executive Board of INCONY AG
“For us, artificial intelligence is not just a trend, but the key to greater efficiency. Thanks to the AI functions deeply integrated into our PIM software ANTEROS, we automate complex data processes, drastically reduce time-to-market, and give our customers a genuine digital edge.”
Capturing & Structuring Data
Automatically identify product data and suggest suitable categories, which are then checked and approved by your team before anything is added to your database. This significantly reduces the amount of manual research required, particularly when initially capturing large product ranges.
Automatic category suggestions based on existing data, with manual verification before import
Extract product data from documents, spreadsheets or via EAN/OE numbers
CSV output for verification and import into your existing processes
Translation & Quality Assurance
AI-powered translation combined with glossaries, translation status tracking and data quality checks ensures that multilingual content is not only produced quickly, but also remains consistent and ready for publication across channels. Unfinished or out-of-date translations are automatically identified, rather than having to be tracked manually.
Translate product texts using DeepL and glossaries
Identify pending, up-to-date and translations requiring review, and manage statuses automatically
Check product data for completeness and consistency
Use quality reports and dashboards for channel-ready data
Integrate or Host Own LLMs
Manage your own knowledge bases and, using the LLM of your choice, make them available as a chatbot – either internally or for customers. The LLM can be integrated or, if required, hosted on your own servers. This ensures that you retain full control over which AI infrastructure is used, rather than being tied to a single provider.
- Store product knowledge (applications, installation guides, known solutions)
- Map knowledge relating to the data management process (conventions, specifications)
- Can be used internally for product data management or externally for customers, e.g. via guest access or without the need for a login
Do you have any questions about one of the features?
We’d be happy to demonstrate the AI to you live using a real-world example and discuss with you how it can be integrated into your day-to-day work.
An End-to-End Process – From Source to Distribution
1
Capture Consolidate all data, media and documents centrally into ANTEROS. | 2
Understand AI analyses and classifies your content, documents and images. | 3
Create Generate accurate product descriptions and other texts and media directly within the data context. | 4
Check Ensure data quality, accuracy, and completeness via automated rules and real-time dashboards. | 5
Distribute Use approved content for languages, markets and channels. |
You Decide Where AI is Used
Through the configuration, you control in which fields AI functions are available and which data may be used for generation. This ensures that AI is used specifically where it provides meaningful support to your teams, without circumventing existing approvals, roles and quality processes.
Field-specific activation: AI functions are only offered for selected parameters and input fields.
Targeted data set: You determine which product data, media or document information is included.
Human-in-the-loop: Results can be reviewed, adjusted and approved.
GDPR & ISO 27001: Data protection and information security are consistently taken into account.
Secure prompt processing: The hosting, processing and storage of prompts remain transparent.
The German Accessibility Improvement Act
Key content, obligations, and implications of the German Accessibility Improvement Act (BFSG)
FAQ: Boosting Efficiency with PIM & AI
How are the AI features integrated into ANTEROS?
The AI features are integrated seamlessly into ANTEROS. No complex IT infrastructure adjustments are required. After a quick configuration of the desired workflows, your teams can start automated enrichment right away. AI features include, among others:
- Creation of high-quality texts, such as technical descriptions, advertising copy, or summaries
- Intelligent formatting and field logic
- AI-generated images directly in the media section
- Automatic description, metadata, and analysis of media objects
Is the use of ANTEROS' AI features GDPR-compliant?
Data security is a top priority at INCONY. We use interfaces to leading AI models in strict compliance with European data protection standards (including the GDPR). Your sensitive product data is not used for public training of the base models and is stored exclusively on ISO 27001 (information security) certified PIM servers.
We would be happy to explain our security architecture to you in detail.
Will AI replace our editor?
No, at ANTEROS we rely on the “human-in-the-loop” approach. The AI provides high-quality designs and suggestions, but the final approval always lies with your experts. The AI acts as a highly efficient assistant that does the groundwork, while you retain control over quality assurance.
Can the AI features also take into account industry-specific terminology and tone?
Yes. The AI learns from your existing data and can be guided using specific “prompts” (instructions) to ensure it matches your exact brand voice and technical terminology. This way, the text doesn’t sound “robotic” but reflects your company’s style.
