Digitization in the Electrical Industry
Centralized product data management (SSOT) for electrical manufacturers and wholesalers to manage extensive parameters, complex relationships, and detailed data sheets and catalogs.
Strict ETIM classification aligned with your own sales structures.
Valid BMEcat exports at the click of a button.
Error-free print catalogs in minutes instead of weeks.
What is the ANTEROS PIM System to the Electrical Industry?
Designed specifically for the electrical industry, ANTEROS enables manufacturers and distributors to manage ETIM classifications alongside their individual sales structures. The software automates BMEcat-based data exchange (including DQR validation) and creates technical catalogs and data sheets fully automatically.
From Data Chaos to a Single Source of Truth: How ANTEROS Tackles Your Problems
| Your Challenge | Our Solution in the ANTEROS PIM System | Your Specific Business Benefits |
|---|---|---|
1. Data Silos & Search Times: | Single Source of Truth (SSOT) & Integrated MAM/DAM | Time saved & trust: |
More about the Single Source of Truth
In many electrical industry companies, product information is spread across network drives, Excel spreadsheets, and disconnected cloud folders. ANTEROS brings all data together in a single integrated platform and creates a true Single Source of Truth (SSOT). Because product and media management are built into one unified system, companies avoid the risks of complex third-party integrations and inconsistent data. Simply upload a CAD drawing, installation video, or high-resolution image via drag-and-drop, and ANTEROS automatically generates all required output formats in the background. |  |
2. Rigid industry standards: | Dual Classification Logic | Compliance & Freedom: |
More about the classification logic
ETIM classification (whether ETIM 8, 9, or 10) is a standard requirement in the electrical wholesale industry. However, organizing an entire product portfolio exclusively according to ETIM is often too rigid for customer-focused online shops and marketing channels. ANTEROS resolves this challenge with an intelligent dual-structure approach:
The best part: You only maintain your data once. Both structures stay automatically synchronized in the background, allowing you to comply with industry standards while maintaining full control over how your products and brand are presented across all channels. |  |
3. Complex Accessories & Returns: | Intelligent Product Relationships & Parameterization | Increased Sales & Fewer Returns: |
More About Relations
The system does not manage product relationships as simple cross-references. Instead, they are linked using logical parameters. A cable is not merely associated with a component—the system knows exactly under which voltage, cable length, or installation type this connection is technically permissible. This sophisticated logic forms the backbone of intelligent filtering in online shops. Customers and partners are guided directly to the precisely matching component. Incorrect purchases are prevented from the outset, return rates are significantly reduced, and your sales team benefits from highly accurate cross-selling recommendations. |  |
4. Slow printing processes: | 100% Automated Print Engine | From Weeks to Minutes: |
More About Print Generation
Until now: Export data → send to agency → manual layout → weeks of revision cycles → outdated information at the time of printing.
With ANTEROS: Define layout rules once → press a button → finished document in minutes.
The integrated print engine generates master catalogs, customer-specific price lists, labels, or highly specialized technical product data sheets 100% automatically, directly from the database. Every change to a technical parameter or price in the PIM is immediately reflected in the layout in real time, including automatically creating tables of contents and indexes. This saves money and eliminates the risk of errors.
5. Rejected Data Exports: | BMEcat Export & DQR Validation | Faster Time to Market: |
More About Data Exports
When listing new products in the wholesale sector, the first attempt rarely fails because of the product itself, but almost always because of the data quality of the BMEcat export. Rejected catalogs result in weeks-long delays and lost sales. ANTEROS features an integrated quality management module with automated DQR (Data Quality Reporting) checks. Before a file leaves the system, it is thoroughly checked against the strict requirements of wholesalers and platforms such as Elektro-Manager. Missing required fields, incomplete ETIM attributes, or incorrect image links are immediately reported in the dashboard. |  |
Why Leading Figures in Electrical Engineering Trust ANTEROS
„In ANTEROS, we can manage our vast amount of product data in a consistent, structured, and highly efficient manner. We can generate our complex catalogs fully automatically with just a few clicks. We can even respond quickly and easily to customer requests for excerpt catalogs and produce them in just a few minutes.“
Klaus Elsner,
Teamlead Segment Marketing and Digitalization at Mitsubishi Electric
„ANTEROS offers a fully integrated PIM system. In addition to efficient product data management, we also use its automatic print generation feature and its professional web catalog, which is very important to us.“
Torsten Hansen,
Group leader R&D Tools & Processes at KOSTAL Kontakt Systeme
„The level of automation that can be achieved with ANTEROS is tremendous. Especially when creating print catalogs, agency costs are eliminated; we can view changes directly via the print preview and export the entire catalog or parts of it in print quality with the click of a button. We were unable to find such complex catalogs of this quality with other software providers."
Thomas Fischer,
Managing Partner at Fischer Elektronik
„With the ANTEROS media portal, our sales team and partners can search for and download images on their own with just a few clicks. There’s no need to manually tag the images with categories or item numbers—ANTEROS pulls this data directly from our PIM product data. This saves us a lot of work, and we can specify exactly who should be able to view which images.“
Jana Schwenker,
Schwaiger GmbH
„ANTEROS is a process optimizer for OBETA: this software has enabled us to significantly reduce both time and staffing costs. Nevertheless, we have noticeably improved the quality of our print catalog and dramatically reduced the error rate. ANTEROS offers simple, intuitive data management, which is why product management now handles this task independently rather than in collaboration with the marketing department. This division of responsibilities significantly minimizes risk for OBETA.“
David Pfender,
Head Of Marketing bei OBETA
User Reviews of the ANTEROS Software
We have compiled three user stories for you here, in which our customers share their experiences with ANTEROS projects.
The stories include both a video recording of the customer’s presentation and a written account of their experience.
Take advantage of other companies' experience!
Powering the Electrical Industry with Intelligent PIM
Frequently Asked Questions About ETIM Classifications, DQR Audits, and Automated Interfaces for Manufacturers and Retailers
Isn't a PIM system too rigid for our unique data structures?
Far from it. ANTEROS employs a dual data strategy. You can take full advantage of the strict ETIM classification while, at the same time, freely maintaining your own sales-oriented structures (e.g., for highly specialized online stores or marketing catalogs)—all without the need for duplicate data maintenance.
Don't BMEcat exports using ETIM require an extremely high amount of effort?
No. ANTEROS is specifically designed to generate valid BMEcat files (including ETIM 8, 9, and 10) at the click of a button. Thanks to the integrated DQR check, the data is validated against the strict requirements of data quality reporting before export, so that platforms such as Elektro-Manager or wholesalers can import your catalogs immediately and without errors.
How does ANTEROS manage the maintenance of thousands of complex technical details and accessories?
To address the typical complexity of the electrical industry, ANTEROS offers powerful tools such as structured and calculated parameters, as well as the automatic inheritance and overriding of property values. Product relationships are not maintained as simple cross-references but are mapped to include specific parameters (e.g., assigning cables to connectors based on matching voltages or cable lengths). This minimizes manual effort and prevents customers from making incorrect purchases in the store.
Do we still have to edit our catalogs in InDesign after data changes are made in PIM?
No, this step is completely eliminated. The integrated print engine generates documents 100% automatically, directly from the PIM and MAM databases. Any changes to prices or technical parameters are immediately reflected in the final layout at the click of a button—error-free and precisely in line with your corporate design.
Does the system also support us with international markets and supplier data?
Yes. ANTEROS features a built-in translation tool that centrally collects texts to be translated and streamlines the process—whether online or via Excel—with exceptional efficiency. For integrating supplier data, the ANTEROS.damex module offers flexible filtering and mapping rules to quickly map external data to your own structures.
![[Translate to Englisch:] Kontaktaufnahme zu INCONY](/fileadmin/bilder/startseite_redesign/laptop-freigestellt_anterossm1.png "[Translate to Englisch:] Nehmen Sie Kontakt zu uns auf und überzeugen Sie sich von dem mehrfach prämierten PIM-System ANTEROS")
Maximize your product data's performance!
Let’s work together to see how we can overcome your “data bottlenecks” and drastically reduce your time to market.
- Live Demo: See the PIM, the print engine, and the online store in action
- Expert Review: We'll discuss your specific requirements (ETIM classification, BMEcat export, ERP interface, etc.).
- Custom Circuit Diagram: Get an initial technical and strategic assessment for your project.
