﻿WEBVTT

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After two years with ANTEROS.

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And I wrote this down:
Summary after two years of ANTEROS,

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I thought: "That was only two years?".

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I didn't think that because it was
such an agonizing period

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that would have dragged on forever,
but I really asked myself:

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it was only two years, because I thought,

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now look what we've already achieved in that time.

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We have now brought out price lists
for Germany, Austria,

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for the English assortment list, for Spain.

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This year we're launching France,
Italy and the Netherlands.

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We're putting out dealer price lists,
making a new product price list.

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That's just the print part for now.

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We have integrated extra data extracts
for the ARGE, but also for

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industry-specific formats such as
DATANORM and GAP into ANTEROS.

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And we are about to release the web module.

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And all this in two years

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with our team of four people.

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I have to say: unbelievable.

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I wouldn't have thought it possible,
but it's come true today

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and INCONY really didn't promise
too much back then.

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Not at all.

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I really have to say that.

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It was also possible because I consider ANTEROS

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- and I don't want this to be taken the wrong way,

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to be a very good entry-level PIM
this is really meant as a great advantage.

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It is very, very easy to use and can also be used by a company

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that has not yet had much experience with PIM.

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TECE didn't have a PIM before and we managed

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to get a price list out of the system
straight away within three months.

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If you tell that to other companies

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that are using other PIM systems,
they won't believe it at all.

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They want to see that.

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What has always convinced me

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in the two years:
I have -

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At the beginning of the movie there was
the quote "Service you can rely on".

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And I can only confirm that.

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Arrangements with INCONY just work

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and you don't have to put everything in writing.

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So in the whole two years, we've never had

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an argument about whether something
was written on a piece of paper or not,

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but instead we discussed something,

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certainly formalized something in a contract

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and then it was worked through
and then it was good.

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And this partnership-based approach
and customer focus

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really impressed me at INCONY at all times.

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I can only praise that now as a final summary.

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Many thanks again to your side.

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My name is Holger Kleine-Tebbe.

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I am a product data manager
at TECE GmbH in Emsdetten.

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As I have just said, we are an
industrial manufacturer in HVAC sector,

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so sanitary, heating and air-conditioning.

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Our subsidiaries include a few production sites.

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I think we have five in total.

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There's one site in Emsdetten,
one in Wuppertal

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and then we also have
production sites in Poland and China.

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And the other subsidiaries are mainly

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sales companies in the individual countries,

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most of them in Europe.

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Our product portfolio:
we have pipe systems,

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that's what TECE started with
and what made it big.

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We have TECEflex,
which is a sliding sleeve system.

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So you can see it here,
the pipe comes to an end

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at some point and then
a fitting is put on it,

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it is inserted and then pressed
into a pressure sleeve.

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The second system is TECElogo,
which is a plug-in connector system.

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It's really cleverly made.

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You no longer need to

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work with a pressing machine,

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but simply have a click system.

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It's almost like Lego.

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On one side you have a pipe,
then you put the fitting on it,

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on the other side you
put the pipe in and that's it.

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And the third system is our
TECEfloor surface heating system.

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In most cases, surface heating
naturally means underfloor heating.

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However, you can also use it
to implement wall heating

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if you want to install panel heating,

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or ceiling cooling, for example.

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Then we have dry, wet and
flushing technology as the system

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that was subsequently introduced at TECE.

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In principle, it's about everything
that sits behind the wall in the bathroom.

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We are now moving further
and further into design

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and, with TECElux,
have developed a system

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that really works with large areas
of glass in the bathroom.

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And this is where the cistern
and other technology is located.

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Our third major component
is drainage technology.

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Drainage technology is all about the issue:

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something has to drain away,
usually it's water.

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Here in this case, you can hardly see it,
here a shower channel

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is installed in a shower.

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There's a notch here and
the water runs into it.

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The channel itself is covered with the
same tile as the surrounding area.

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And the last aspect

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of what we do is relatively new:
systems engineering.

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This involves grease separators
and lifting systems.

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What TECE did above all

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was to design the grease separators

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in such a way that you can get them
through a normal front door.

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First a brief outline of the introduction -

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or the project of the last two years.

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We sought -

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which was probably also a very pleasant
experience for Dr. Radeke -

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contact with INCONY
on our own accord in 2013.

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So we weren't acquired in the traditional way,
but were given the tip:

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"Contact INCONY, they might suit you."

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And then we called them and said:
"Well, we need to have a chat."

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And the talks went so well
that we actually signed the contract

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in September 2013 and said
we were ready to go.

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In October 2013, we got the system,

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received training and then
we were ready to go.

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Our requirements for the
PIM system somehow kept us busy

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throughout 2013 and were naturally wide-ranging.

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Once you start working with a system like this

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and ask yourself "What can I do with it,
what do we want to do with it?".

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Then you have a catalog of requirements
that is 30 or 40 pages long

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and, on the other hand,
we wanted one thing above all:

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we wanted to achieve success very quickly.

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At the time, we had just
completed an SAP implementation.

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Anyone who has ever been through something
like this knows what it means.

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Above all, we didn't want to
immediately start another project

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that would take several years to complete,
with a go-live that had been postponed several times,

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and immediately ruin this project
within the company.

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And our goal was then

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to be able to generate the German price list
from the system as soon as January 2014.

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And we actually managed to do that.

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So in the months from October
to the first half of January,

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with a core team of four people at TECE,

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we input all the data
that goes into a price list,

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and we're talking about a
400 to 450-page document,

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with our hand on our finger,

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and on the other hand,
together with Mr. Hirrich,

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we set up the print rules

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that generate the PDF afterwards.

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For us, however,
a price list is not just one document;

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in addition to a factory price list,
we also have a trade price list.

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It differs only slightly from the
factory price list, actually only in terms of the prices.

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Which we of course got from the system.

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And as is the case with project successes,

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the desire for something like this increases

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and the objective for 2014 was then immediately:
well, we have a German price list,

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then we can immediately include
an Austrian price list.

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Then we have an assortment list in English
that we publish every year.

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This should also come
from the PIM system in 2015.

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That was the first time

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we got serious about
translation management.

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We have a two-part assortment list.

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While in most countries,
we publish a complete catalog,

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we -

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In this assortment list,
we separate between the pipe systems

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and the entire other area.

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Well, while we were at it, we said

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we'd do Spanish as well.

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So we published a
Spanish price list and, well,

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a German factory and retail price list
for 2015 as well.

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This means that by the end of 2014,

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we had six price lists more or less.

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Well, there was also a product range list
and, while we're at it,

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a new products price list and so on,
as you can imagine.

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Incidentally, this year we are also working on

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integrating France, Italy and the Netherlands.

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So once the train starts rolling,
there's no stopping it.

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What does all this have to do with
print generation and Excel control?

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I'll tell you now.

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We have a quick look
at the German price list

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and the Austrian price list.

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And it was immediately clear to us at the start
of the project that there were differences.

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If you take a look, we show a
discount group in the price list,

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which in Germany
corresponds to discount group three

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for this product or product family,

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and discount group five for Austria.

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This product is a new product
in the German price list.

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We have the same product in the
Austrian price list, it's not a new item.

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So it was obviously already there last year.

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Instead, we have put three
other products on sale,

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which we are simply continuing
in the German price list.

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What I'm getting at is

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that the range can differ
from country to country.

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I don't sell the same

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products in Germany as in Austria per se.

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I sometimes have staggered
market launches, so I say

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I'll launch a product in Germany
first and see how it goes.

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If it's no good, I take it down again
and if it is good,

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I can also sell it in Austria
and other countries.

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We also have a completely
different range.

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So if we can see,

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these product families are still the same

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here that are sold in
Germany and Austria.

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But in Germany, we immediately have
completely different product families

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on the second page of the
price list than we sell in Austria.

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We called it "publication-specific information", things

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that can really change from
publication to publication.

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We thought about it:
"Can we get it all into ANTEROS?

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So do we have to store all
prices in the PIM system?"

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What would that look like?

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Somehow we would have to
have a table where we say:

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"This is the product-specific
information that we can think of",

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and I can assure you that we have
come up with a lot more.

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And then I have to somehow maintain the
characteristics for each individual publication.

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And then I would really have
to do that year after year

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if I only publish on an annual basis.

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That didn't seem like a good solution to us.

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In ANTEROS, we have
limited ourselves to

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storing the information that is
needed in each publication,

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i.e. the information that really belongs to
the product and not to the publication.

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The dimensions of a pipe
or the order number

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or the delivery units are
always the same everywhere.

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This is information that
really belongs to the product.

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But when I talk about a
German factory price list

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for 2015, the status only
exists in this price list

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and the price really only
applies to this one price list.

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The discount group is another separate thing.

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We didn't realize early enough

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that the discount group was really

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publication-specific information.

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We put it into ANTEROS.

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That's not a problem,
it comes out clean.

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And if we have now
created an Excel file

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that contains the
publication-specific information,

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we can combine the two things in ANTEROS

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at the touch of a button and
the German price list is created.

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And the information that we have added with Excel
comes out at the end in the PDF.

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If you then take an Austrian Excel table here,

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this is exactly the same
database as ANTEROS.

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It also contains discount group three,
which is information

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that ANTEROS holds,

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but I can even override
this information using Excel.

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If I put the two together,
I get an Austrian price list

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with Austrian prices and
a discount group five.

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This gives us

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an incredibly high degree of freedom.

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If some colleague comes
around the corner today

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and says that they want a small
price list in one form or another,

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a small, delimited range,

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then I don't need to start

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setting any filters in the PIM system.

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I don't need to do any
major engineering, I just say

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you take an Excel file,
write in the article numbers

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that should be in the publication,
write the prices next to them

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and I'll take the Excel file,
put it into ANTEROS

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and out comes the finished publication.

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It couldn't be more flexible for us.

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So far, we have been doing this
with the print publications.

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At the moment, we are about to use
the ANTEROS web module

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and have of course installed
the same control system there.

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So just as we have a different
product range in Austria

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than in Germany,
we naturally

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want to publish this Austrian
product range on the Austrian website

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and our German product range
on the German website.

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And that's exactly how we work -

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we can theoretically take
the same Excel spreadsheet

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that we used for print generation,
send it to ANTEROS

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and get a data extract that we make
available on the Internet

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with the same information
that we provided

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in the print price list.

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And if we then take
the Austrian Excel table,

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we send it from ANTEROS

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and get an Austrian web extract.

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The good thing is that

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with this Excel control system,
we now also have the option of

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keeping the information that we have
in the print price list and on the web

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at the same time.

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So here we have really

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arrived at what is meant by
single-source publishing,

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namely the various channels
in which we can feed our information.

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Whether it's print, whether it's web,
whether it's somehow a data standard,

00:15:12.320 --> 00:15:15.080
that's an exchange format in the HVAC industry.

00:15:15.840 --> 00:15:19.480
Everything comes from the same system,
there is the same information behind it

00:15:19.720 --> 00:15:21.760
and with the Excel tables
we can ensure

00:15:21.960 --> 00:15:24.760
that we communicate the same product ranges
and the same prices.

00:15:25.320 --> 00:15:30.160
After two years with ANTEROS.

00:15:30.560 --> 00:15:33.800
And I wrote this down:
Summary after two years of ANTEROS,

00:15:33.800 --> 00:15:35.680
I thought: "That was only two years?".

00:15:37.760 --> 00:15:40.600
I didn't think that because it was
such an agonizing period

00:15:40.600 --> 00:15:43.600
that would have dragged on forever,
but I really asked myself:

00:15:43.600 --> 00:15:45.800
it was only two years, because I thought,

00:15:45.800 --> 00:15:48.560
now look what we've already achieved in that time.

00:15:49.160 --> 00:15:54.000
We have now brought out price lists
for Germany, Austria,

00:15:54.280 --> 00:15:57.320
for the English assortment list, for Spain.

00:15:57.520 --> 00:16:00.720
This year we're launching France,
Italy and the Netherlands.

00:16:01.240 --> 00:16:04.960
We're putting out dealer price lists,
making a new product price list.

00:16:04.960 --> 00:16:06.920
That's just the print part for now.

00:16:07.320 --> 00:16:13.720
We have integrated extra data extracts
for the ARGE, but also for

00:16:13.720 --> 00:16:18.840
industry-specific formats such as
DATANORM and GAP into ANTEROS.

00:16:20.080 --> 00:16:22.400
And we are about to release the web module.

00:16:22.560 --> 00:16:25.320
And all this in two years

00:16:25.320 --> 00:16:26.880
with our team of four people.

00:16:29.240 --> 00:16:31.760
I have to say: unbelievable.

00:16:31.760 --> 00:16:34.680
I wouldn't have thought it possible,
but it's come true today

00:16:34.680 --> 00:16:39.440
and INCONY really didn't promise
too much back then.

00:16:39.440 --> 00:16:40.120
Not at all.

00:16:40.120 --> 00:16:41.200
I really have to say that.

00:16:42.960 --> 00:16:46.240
It was also possible because I consider ANTEROS

00:16:47.280 --> 00:16:49.560
- and I don't want this to be taken the wrong way,

00:16:49.560 --> 00:16:56.120
to be a very good entry-level PIM
this is really meant as a great advantage.

00:16:56.560 --> 00:17:02.280
It is very, very easy to use and can also be used by a company

00:17:02.800 --> 00:17:06.040
that has not yet had much experience with PIM.

00:17:06.360 --> 00:17:09.920
TECE didn't have a PIM before and we managed

00:17:09.920 --> 00:17:13.680
to get a price list out of the system
straight away within three months.

00:17:14.000 --> 00:17:16.680
If you tell that to other companies

00:17:16.680 --> 00:17:20.680
that are using other PIM systems,
they won't believe it at all.

00:17:20.840 --> 00:17:21.680
They want to see that.

00:17:21.800 --> 00:17:24.400
What has always convinced me

00:17:24.640 --> 00:17:26.120
in the two years:
I have -

00:17:26.600 --> 00:17:31.440
At the beginning of the movie there was
the quote "Service you can rely on".

00:17:32.000 --> 00:17:33.520
And I can only confirm that.

00:17:34.440 --> 00:17:38.600
Arrangements with INCONY just work

00:17:39.960 --> 00:17:42.160
and you don't have to put everything in writing.

00:17:42.160 --> 00:17:46.600
So in the whole two years, we've never had

00:17:47.240 --> 00:17:51.000
an argument about whether something
was written on a piece of paper or not,

00:17:51.000 --> 00:17:52.560
but instead we discussed something,

00:17:53.360 --> 00:17:55.720
certainly formalized something in a contract

00:17:55.720 --> 00:17:57.920
and then it was worked through
and then it was good.

00:17:59.280 --> 00:18:03.640
And this partnership-based approach
and customer focus

00:18:03.640 --> 00:18:07.320
really impressed me at INCONY at all times.

00:18:07.600 --> 00:18:12.600
I can only praise that now as a final summary.

00:18:13.360 --> 00:18:16.000
Many thanks again to your side.
