WEBVTT

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Stefan Blum, I have just been introduced.

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The focus of our industry is

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increasing on the topic of data formats as such.

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So we're actually just creating
the data and communicating data.

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We always have the discussion
"Do we actually still need catalogs?".

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I've been having this discussion for ten years now,

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and yes, we still need them.

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There are plenty of customers who want printed paper.

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We take our finished data that we

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produced in the TecDoc format in our tools,

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put it through the ANTEROS system, enrich

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it a little bit with better photos
that we didn't have before,

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with some enhancements like that that
we didn't have before,

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and we end up generating -
and this is what I'm showing you today -

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our print catalogs, yes,
long-term for all of our brands.

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Yes, we definitely save time with the system

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in the creation and
that means money for us, quite honestly,

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because we can make even more catalogs
in even less time.

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And some catalogs we might not print at all,

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because PDFs can be

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created so quickly that we say,
"You don't need to print anything,

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just make a new PDF next week, that's enough".

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Front cover.  Table of contents,
cover front and back dynamically.

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Spine, even this catalog spine,
which changes in width

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depending on how many pages there are
in the end.

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Even that comes out dynamically,
the system calculates that.

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And we have various chapters,
which I will now show you all very briefly.

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What a classic catalog of ours can do
a VDO catalog.

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Yes, and we generate them all from the thing.

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So for me, the result is a 100% finished product.

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That's the most important part.

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This is the so-called application part.

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This is art,
turning the jumble of TecDoc data

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into a meaningful visual display

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that is nicely sorted and clearly

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arranged, showing not too much,
but also not too little.

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As highly condensed as possible,

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so that the catalog does not have 2500 pages.

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So the issue of data compression
is a very important issue with print stuff.

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Pictograms.

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We have developed completely new ones.

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We also find them in the ANTEROS database,
we have stored them there,

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but we have stored them for
the generic article of TecDoc.

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This has the advantage that whenever
TecDoc takes a generic article,

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we can also store

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an abbreviation or even
a symbol in the ANTEROS database.

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The art of catalogs is to work with
symbols as much as possible.

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This will save you from the issue of multilingualism.

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So excerpt catalogs at the touch of a button.

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We're making some additional catalogs
like classic cars.

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The system is just so flexible that we can

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simply compile the products within
these web applications

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and then create any catalog

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ideally at any time.

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Where you quickly "click click"
on a few symbols

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to compile your catalog, select the language,
select the product group,

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then also say with or without a cover
and then you can create the thing.

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Then you can also choose
"Do I want a web solution,

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i.e. do I only want a web PDF,
which is very compressed and small?

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Or do I need something printable?"

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Of course, this has to be of a
higher quality and larger,

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and also takes longer to generate.

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Yes, so we do all that via the web application.

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The entire tool is web browser-based.

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That means

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we don't install any software
and we host it directly at INCONY.

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So I have no hassle with it at all.

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So fully automatic is obvious, all content,

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the ANTEROS always builds the layout
for us depending on

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which product group we choose,
if we have a good compression rate

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in the application parts,
then we can save a lot of paper.

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So you can do a lot, you can do a lot.

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In order to get down to 1,500 pages,

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we already put a lot of intelligence

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into the system at ATE, and the more intelligent

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a system is, the better

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it can compress without losing anything,
of course, which is important.

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So compressing means that
everything still has to be there.

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But it has to be summarized in a way

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that makes sense and still look good,
still be easy to read.

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So, then when we print we save paper
due to the high data compression

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and we save even more paper when
we don't print at all.

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Then it becomes inexpensive.

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So, yeah, the tool maintains the data efficiently.

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It would be silly if it didn't.

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And we have my favorite topic:
saving a bunch of time and money.

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Really.

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Once the thing is programmed properly,
I click on it and it comes out.

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That's great.

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I think that's good.

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That's why I'm here telling you this

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because I think that's really good.

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Stefan Blum, I have just been introduced.

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Why am I even here today?

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Because I'll probably get a lot of money for it.

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Wrong.

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I'm doing it for the chocolate afterwards.

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You can assume that

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what I'm telling you, I'm saying with
full conviction, and not

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to please Mr. Bernad,
as a purely promotional event.

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A thing like this always has a bit of a character

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it's an advertising event.
You show successful or

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satisfied customers who then show
how great things are for them.

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Yes, that's a bit true.

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But you also have to have satisfied customers,

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because nobody will stand up and say it's good

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if they don't really think so, I believe.

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Let's begin with Continental.

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That's always great and impressive.

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A large company at the heart
of the automotive industry

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with around 190,000 employees.

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So these are really big numbers,
a really big company.

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For such a large company, of course,
locations all over the world, 186 countries.

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So our product worlds consist
primarily of the topic of brakes,

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brake spare parts under three brands.

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The best known of these is ATE,
hopefully you all know them.

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Barum, which some people know as tires,
is also a Continental Corporation brand,

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and Galfer is our third brake brand,

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which we have also been launching
for certain regions for the past year.

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Yes, so this is the brake world.

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Added to that is the VDO world.

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Fuel systems, so all electronic products,

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sensors and actuators and so on and so forth.

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Fuel systems is a very large area,

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in which we have now also started with at ANTEROS.

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This is now the area for which I am
responsible at Continental Aftermarket LLC,

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called product data management,

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which is part of product
management, and yes,

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we do the print catalogs among
other things for all brands.

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Of course, the whole thing is also available
on CD Rom, as an online version - Internet,

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an app for the iPhone and for Android of course

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which is also primarily
catalog information-driven.

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The focus of our industry

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is increasing on the topic of data formats as such.

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So we're actually just creating data
and communicating data.

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We always have  the discussion
"Do we actually still need catalogs?".

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I've been having this discussion
for ten years now,

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and yes, we still need them.

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There are plenty of customers who want printed paper.

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So just as an example of our main catalog,
it consists of two times

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15- to 1600 pages, so two such thick tomes.

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We see it up there,
the blue thing on the top right.

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So every year two copies,
every year two copies, 1500 to 1600 pages

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and in the print run just under 20,000 copies,
so two times 20.

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In addition to that we have
umpteen other publications,

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special catalogs, ceramic covers,
classic cars etc. etc. just for the ATE brand.

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Then of course we have a catalog for Barum.

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Then we have a catalog for Galfer.

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Then we have a lot of catalogs for the VDO brand,

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which are still product group specific.

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Whereas at ATE they combine all product groups

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or let's say they are split into two parts.

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So we still print lots of paper as before.

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TecDoc standardizes the articles

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and additionally provides the vehicle master.

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That means we don't just have knowledge

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of what the cars are driving out on the road,

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we do to a degree,
but we use TecDoc as a basis.

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TecDoc says: "We define all vehicles,

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all models, all engine variants etc. etc.",
up to a certain point.

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So whatever up to the build, body,
engine and so on; HP, KW

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and then we link our articles to those vehicles.

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And then if there's any
special information, we'll add

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that to the back.

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By “we” I don’t just mean us 30
shareholders, but we means

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all suppliers who somehow distribute
car spare parts in Europe.

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We can only work with service providers
who firstly know

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the TecDoc format, secondly are proficient in it
and thirdly are also close to TecDoc,

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because otherwise we would have to teach the format

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to our service providers.

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And every time there is a change,
every time there is a format update,

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the systems always have to be adapted.

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That's why it's actually good

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to have a service provider
who is already close to the TecDoc world,

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who automatically gets the

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format updates, so that we don't have to do anything at all.

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ANTEROS or INCONY knows the latest formats

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and is familiar with the developments
around TecDoc, so they are just right there.

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And these are people,
who are simply closely interwoven in this world.

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And yes, and that's, let's say,
one of the first reasons

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why we said we need someone like INCONY.

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We take our finished data that we

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produced in the TecDoc format in our tools,

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put it through the ANTEROS system,

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enrich it a little bit

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with better photos that we didn't have before,

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with some enhancements like that
that we didn't have before,

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and we end up generating -
and this is what I'm showing you today -

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our print catalogs, yes,
long-term for all of our brands.

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And in addition, we also use the media portal

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with the images and documents.

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Potentials. You always have to argue that a bit.

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On the one hand internally,
so that you actually get the money for it.

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You have to do the math.

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At the end of the day,
for me the investment pays off

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because I save money in the
long term at other ends.

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So everything that is prepress performance,
agency performance, and that sort of thing

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all falls away.

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My favorite topic:
Yes, we are much faster with it.

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You can argue about

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whether you can create catalogs
semi-automated or fully automated.

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There are a lot of people who say
fully automated doesn't work,

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a little bit of final post-correction,
manual correction is always needed.

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I think it can be automatic.

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Yes, we definitely save

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time with the system

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in the creation

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and that also means money for us,

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quite honestly, because we can make
even more catalogs in even less time.

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And some catalogs we might not print at all,

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because PDFs can be created so quickly

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that we say, "You don't need to print anything,

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just make a new PDF next week, that's enough."

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So perhaps I can even save on print costs.

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Multilingualism is definitely an issue for us, of course.

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We've already come up with a few clever solutions.

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You will see that now,

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what we have also realized in
the implementation in the ANTEROS system.

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But yes, of course,
we also have to serve all languages.

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This implementation, this introduction
of the INCONY tool, that takes time.

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But that's okay, it takes a lot of time and effort.

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In the end, we want it to be very individualized.

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We want the catalogs to look exactly like ours.

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We don't want any old standard -
INCONY's ANTEROS made to measure,

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but we want them to look exactly
the way we want them to look.

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And the system can do that,
but it has to be configured exactly.

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It takes time until it fits,
but once it does,

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I can reliably press the button every time

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and it comes out the same way every time.

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In other words, for this concept

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you have to take the time to look at

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and test the prototypes until the thing

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really does fit perfectly into the world

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And we do that first with the one brand,

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so we do that first with VDO,

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and in the next step the brake brands, which again
function completely differently in terms of appearance.

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So a brake catalog,
works differently than a VDO catalog.

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Well.

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Yes, and then we put it all in one phase per brand.

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We then enter our data and
images directly into the tool

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and the result is,
what a surprise, the catalogs.

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So on the subject of 95 % 98 % 100 %
of the cover.

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Table of contents,
cover front and back dynamically.

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Spine, even this catalog spine,
which changes in width

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depending on how many pages
there are in the end.

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Even that comes out dynamically,
the system calculates that.

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And then we have various chapters,
which I will now show you all very briefly.

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What a classic catalog of ours can do,
a VDO catalog.

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Yes, and we generate them all from the thing.

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So for me, the result is 100% finished products.

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The first example is our cover.

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We dynamically generate, we move

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this image to the front page
and the image below also to the front page

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and the title of the catalog also to the front page.

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Fuel systems. That's where we began.

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As I said, this is the most important product group,
and it's here as an example,

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but we can also exchange it
for any other product group

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and, as I said,

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use it to generate these
seven different product group catalogs

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or one that contains everything
or partial catalogs or whatever.

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Back of the catalog,
so an item number of the catalog.

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We generate a QR code that we put in there

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and so we always have a piece of template,
a piece of fixed text

00:14:50.680 --> 00:14:54.720
and a piece of dynamics that differs
from one catalog to the next.

00:14:56.160 --> 00:14:58.600
This text is always the same,
you can leave it fixed.

00:14:59.280 --> 00:15:05.240
So and it's important to see here that everything
is stored in the INCONY database,

00:15:06.160 --> 00:15:09.280
so the images and logos and that
all comes from the database.

00:15:09.640 --> 00:15:11.840
There you always first see
general product information,

00:15:11.840 --> 00:15:13.240
which explains the product in general.

00:15:14.280 --> 00:15:17.560
In addition, a few nice texts.
This is all in the ANTEROS system.

00:15:17.800 --> 00:15:22.200
So everything that we can't enter
into the system as TecDoc data via TecDoc,

00:15:22.320 --> 00:15:22.880
we just have

00:15:22.880 --> 00:15:25.960
to add to the system so that a
nice print catalog comes out afterwards.

00:15:25.960 --> 00:15:27.400
In principle, it's that simple.

00:15:28.240 --> 00:15:32.760
So, that's the most important part.
This is the so-called application part.

00:15:32.760 --> 00:15:37.440
This is the art of turning
the jumble of TecDoc data into

00:15:37.440 --> 00:15:40.440
a meaningful visual display

00:15:41.040 --> 00:15:44.120
that is nicely sorted and clearly arranged,

00:15:44.200 --> 00:15:46.120
showing not too much, but also not too little.

00:15:46.120 --> 00:15:47.640
As highly condensed as possible,

00:15:49.240 --> 00:15:51.520
so that the catalog does not have 2500 pages.

00:15:51.520 --> 00:15:55.080
So the issue of data compression is
a very important issue with print stuff.

00:15:55.920 --> 00:15:58.120
With CDs is not as bad, with print is important.

00:16:00.600 --> 00:16:04.000
Yes, and still a good readability.

00:16:04.000 --> 00:16:09.160
So that the customer can find
the right part for their car relatively easily.

00:16:09.280 --> 00:16:11.680
And the customer in this case is
of course a workshop or trade.

00:16:11.680 --> 00:16:14.360
So it's not the car driver -
it's a workshop or a dealer.

00:16:16.680 --> 00:16:18.640
So we have a sorting here,

00:16:19.080 --> 00:16:21.960
which means we go via manufacturer and model,

00:16:22.280 --> 00:16:25.600
then sort by product group
and then comes the motorization.

00:16:25.600 --> 00:16:28.840
This is then listed here
so the different models for each vehicle

00:16:30.200 --> 00:16:34.000
and there are then the products
with all their additional information.

00:16:34.000 --> 00:16:37.760
As I said earlier, a part fits,
I don't know, in a

00:16:38.520 --> 00:16:41.160
Golf four with 120 hp,

00:16:42.960 --> 00:16:45.080
but not, but not so easily,
rather with some parts

00:16:45.080 --> 00:16:47.880
you still need a bit of explanation,
only under the condition

00:16:47.880 --> 00:16:52.320
of chassis number to year
of construction code letter etc.

00:16:52.400 --> 00:16:54.040
So this additional information is

00:16:54.040 --> 00:16:56.000
very very important and
we show it here very extensively.

00:16:56.080 --> 00:16:58.720
So this is a detailed article overview.

00:16:58.720 --> 00:17:00.880
There we see our new product, the batteries,

00:17:00.880 --> 00:17:03.920
and the templates are all fed with TecDoc data

00:17:04.000 --> 00:17:06.720
and enriched with additional data from ANTEROS.

00:17:07.040 --> 00:17:07.840
In the template

00:17:07.840 --> 00:17:12.600
we take the product data from TecDoc,
the photos from the ANTEORS database

00:17:13.400 --> 00:17:14.560
and then we also have pictograms.

00:17:14.560 --> 00:17:16.840
We have developed completely new ones.

00:17:18.240 --> 00:17:23.080
We also find them in the ANTEROS database,
we have stored them there,

00:17:23.400 --> 00:17:26.480
but we have stored them
for the generic article of TecDoc.

00:17:26.840 --> 00:17:28.720
This has the advantage that
whenever TecDoc takes a

00:17:28.720 --> 00:17:34.160
generic article, we can also
store an abbreviation or even

00:17:34.240 --> 00:17:37.000
a symbol in the ANTEROS database.

00:17:38.080 --> 00:17:41.760
The art of catalogs is to work
with symbols as much as possible.

00:17:41.760 --> 00:17:43.920
This will save you from the issue of multilingualism.

00:17:44.000 --> 00:17:45.000
ATE catalogs consist

00:17:45.000 --> 00:17:49.160
almost entirely of symbols and
a part with translations at the front and back.

00:17:49.160 --> 00:17:50.640
After all, we cover 18 languages with it.

00:17:50.640 --> 00:17:53.200
So the table of contents is
actually translated 18 times.

00:17:54.720 --> 00:17:57.520
The explanatory part of the symbols
and all abbreviations

00:17:57.520 --> 00:17:59.000
is also translated 18 times,

00:17:59.000 --> 00:18:01.720
but in the middle part we work almost
exclusively with symbols and abbreviations.

00:18:02.040 --> 00:18:04.880
There's the part, that's INCONY part,

00:18:04.880 --> 00:18:08.400
there we see again ANTEROS’ standard template and

00:18:08.880 --> 00:18:10.440
and there's the part where we actually-

00:18:10.440 --> 00:18:14.400
just so they see that what I'm saying is true,
we have hardly recognizable

00:18:14.400 --> 00:18:17.600
abbreviations and here we have a symbol linked.

00:18:17.600 --> 00:18:20.200
So a file deposited that is
represented by a symbol.

00:18:20.200 --> 00:18:23.880
ANTEROS can do more than this,
than just generate print pages.

00:18:23.880 --> 00:18:27.440
That is the function that was
important for us at this point.

00:18:27.840 --> 00:18:29.560
But you have already seen some of it today.

00:18:29.560 --> 00:18:32.880
So the topic of product data management
also workks quite well with it.

00:18:33.320 --> 00:18:37.480
But there is also something like a
web solution in the web frontend.

00:18:37.600 --> 00:18:43.440
Some of my colleagues use ANTEROS
as an online catalog.

00:18:46.280 --> 00:18:47.360
And it can do that very well.

00:18:47.360 --> 00:18:49.760
I've looked at that,
we've unlocked that for us as well.

00:18:50.520 --> 00:18:51.680
It works great, too.

00:18:52.880 --> 00:18:57.200
Here we see the user interface
of the online catalog.

00:18:57.200 --> 00:19:00.560
Let's say it's something like an expert system.

00:19:00.920 --> 00:19:05.320
So you can filter and select and
set thousands of things.

00:19:05.800 --> 00:19:10.360
And well, it's too complicated for users like me.

00:19:10.360 --> 00:19:12.640
That's why I said I need a simplified solution

00:19:12.880 --> 00:19:15.320
where you quickly "click click" on a few symbols

00:19:16.000 --> 00:19:21.160
to compile your catalog,
select the language, select the product group,

00:19:21.600 --> 00:19:25.360
then also say with or without a cover
and then you can create the thing.

00:19:25.560 --> 00:19:28.480
Then you can also choose
"Do I want a web solution,

00:19:28.480 --> 00:19:32.240
so do I only want a web PDF,
which is very compressed and small?

00:19:32.240 --> 00:19:33.680
Or do I need something printable?"

00:19:33.680 --> 00:19:34.560
Of course, this has to be

00:19:34.560 --> 00:19:38.040
of a higher quality and larger,
and also takes longer to generate.

00:19:39.080 --> 00:19:42.880
Yes, so we do all that via the web application.

00:19:42.880 --> 00:19:46.720
The entire tool is web browser-based.

00:19:47.720 --> 00:19:49.640
That means we don't install any software

00:19:49.840 --> 00:19:51.600
and we host it directly at INCONY.

00:19:52.320 --> 00:19:53.760
So I have no hassle with it at all.

00:19:55.480 --> 00:19:57.600
So excerpt catalogs at the touch of a button.

00:19:57.720 --> 00:20:01.720
We're making some additional catalogs
like classic cars, LCVs.

00:20:01.800 --> 00:20:03.520
Does anyone not know what LCVs are?

00:20:04.360 --> 00:20:08.480
Light Commercial Vehicles,
which are small commercial trucks.

00:20:08.920 --> 00:20:10.720
They're the ones that follow you
very closely in the left lane

00:20:10.720 --> 00:20:14.920
on the freeway and
still flash their lights at 180.

00:20:16.840 --> 00:20:18.440
But they also brake a lot, which is good.

00:20:21.720 --> 00:20:24.560
Yeah, and then there are catalogs for all brands.

00:20:24.560 --> 00:20:25.760
I had also mentioned that.

00:20:28.200 --> 00:20:29.920
And as I said, the system is just so flexible

00:20:29.920 --> 00:20:32.840
that we can simply compile the products

00:20:33.440 --> 00:20:37.800
within these web applications
and then create any catalog

00:20:37.960 --> 00:20:40.400
ideally at any time.

00:20:40.840 --> 00:20:42.680
So it's quite an amazing time saver.

00:20:43.240 --> 00:20:45.160
So, outlook.

00:20:47.200 --> 00:20:51.360
As mentioned, yes, more catalogs in more languages.

00:20:51.360 --> 00:20:55.080
The thing can do as many of our publications

00:20:55.080 --> 00:20:57.400
as possible in as many languages as we want.

00:20:58.160 --> 00:21:01.120
Then the web interface in the simplified

00:21:01.480 --> 00:21:03.480
representation, as I just mentioned

00:21:04.680 --> 00:21:06.200
and the implementation for other brands.

00:21:06.360 --> 00:21:08.000
So fully automatic is obvious,

00:21:09.400 --> 00:21:14.000
all content, the ANTEROS always
builds the layout for us depending on

00:21:14.000 --> 00:21:17.760
which product group we choose,
if we have a good compression rate

00:21:17.800 --> 00:21:23.800
in the application parts,
then we can save a lot of paper.

00:21:24.280 --> 00:21:25.320
So you can do a lot,

00:21:26.240 --> 00:21:27.640
you can do very much.

00:21:27.640 --> 00:21:31.200
In order to get down to 1,500 pages,

00:21:31.640 --> 00:21:33.480
we already put a lot of intelligence

00:21:35.120 --> 00:21:37.520
into the system at ATE,
and the more intelligent

00:21:37.520 --> 00:21:38.800
a system is, the better

00:21:38.800 --> 00:21:42.200
it can compress without losing anything,
of course, which is important.

00:21:42.600 --> 00:21:44.760
So compressing means that everything still has to be there.

00:21:44.760 --> 00:21:46.760
But it has to be summarized in a way

00:21:48.320 --> 00:21:51.840
that makes sense and still look good,
still be easy to read.

00:21:52.480 --> 00:21:56.840
So, then when we print we save paper
due to the high data compression

00:21:58.120 --> 00:22:00.280
and we save even more paper
when we don't print at all.

00:22:01.800 --> 00:22:02.760
Then it becomes inexpensive.

00:22:03.880 --> 00:22:07.280
So yes, the tool maintains
the data efficiently.

00:22:07.600 --> 00:22:09.240
It would be silly if it didn't.

00:22:10.120 --> 00:22:12.840
And we have my favorite topic:
saving a bunch of time and money.

00:22:13.400 --> 00:22:15.560
Really.
It used to take us

00:22:15.560 --> 00:22:17.280
three months to create a catalog like this.

00:22:17.640 --> 00:22:19.840
You can't imagine -
or four months in some cases.

00:22:20.920 --> 00:22:23.280
We used to send the data to a print shop.

00:22:23.280 --> 00:22:26.640
They then returned the raw data,
and did the prepress for us,

00:22:26.640 --> 00:22:28.800
in a disastrous layout.

00:22:29.080 --> 00:22:30.600
Then we corrected for three days,

00:22:30.600 --> 00:22:32.120
then they did the math again for a week

00:22:32.360 --> 00:22:34.440
until the next layout, so it was a disaster.

00:22:35.640 --> 00:22:39.000
Once the thing is programmed properly,
I click on it and it comes out.

00:22:40.640 --> 00:22:41.360
That's great.

00:22:41.360 --> 00:22:42.320
I think that's good.

00:22:43.840 --> 00:22:45.240
That's why I'm here telling you this

00:22:45.400 --> 00:22:46.640
because I think that's really good.

00:22:47.680 --> 00:22:49.080
So that's really it.

