WEBVTT

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A professional PIM and concept
PIM implementation.

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Data can be easily merged
from existing systems into ANTEROS.

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Vehicle data and product
master data is regularly

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imported in TecDoc format

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and supplier product data is regularly imported
from TecDoc and Topmotive dealer portals.

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Also logistic data from ERP via
our interface and agency texts

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from the agency database
or the SFTP server.

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Further data can be
added easily and efficiently.

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Own search trees for the store,
optimized attributes,

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criteria of industry standards,
partly rename and combine.

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ANTEROS is not limited
to TecDoc master data,

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so we can adjust the data and master data
for our web shop.

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The data quality can be improved
significantly via dashboard and quality gates.

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Agile project approach has
resulted in fast results.

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The multi-project
realized within 14 months

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with speed, dynamic and quality.

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ANTEROS is very flexible
and INCONY team is very competent.

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What are our whole goals for the future?

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So the expansion of the PIM
to our wholesalers network

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and the use of AI in the system
so for texts, attributes or images.

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The optimization
and expansion of interfaces to data

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traders and suppliers,
for example via BMEcat or RestAPIs.

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Extensions to the internal organization
via a user and role concept

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to achieve a process optimization.

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My name is Frederik Stöckle.
I'm project data manager

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at the CARAT automotive.

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And our goal was to use the PIM
for the best data in our online shop.

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First of all,
I want to introduce the CARAT.

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So we are one of the largest german trade
coorporations for automotive parts wholesaling.

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We have a full range of commercial vehicles.

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And van parts,
car accessoires and workshop equipment.

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We have round about 140 shareholders
in the CARAT group

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and have an external sales
from 1.8 billion euros.

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Roundabout 2000 system
workshops are part of our system.

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And our main goal is development
of central services for our shareholders.

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The motivation for the CARAT to
implement a PIM system was

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the best product data for new online shops.

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So we set it up a PIM system
simultaneously as the shop

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in the same year.

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The problem was, data is available
from many manufacturers

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in standardized form via TecDoc or DVSE
but not from all of them.

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Some of our suppliers do not deliver
the data in the same quality,

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or for the same product lines
in the same quality we needed.

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So hence a conflict between industry standards
and individual data in the procurement process.

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Our big target was a single system
for the storage, preparation

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and provision of product data
and avoidance of data islands

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and increasing product data quality

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for marketing and sales purpose.

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Also etablishment of system

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controlled processes for data maintenance.

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The main requirements for a PIM

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for CARAT was etablishing a golden record,

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so all data on one product
should be in one system.

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So it should be the PIM system,
as the system for the golden record

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and also an easy adoption of the industry
standard from DVSE and TecDoc

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and the format, as well as the content.

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So we can use the content from DVSE
and TecDoc and add our content to this.

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A capable system for both
vehicle-linked and unlinked items,

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and addition of own data logics
without having to maintain

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overwrite manufacturer's product data again.

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So we need the search trees, the attributes,
the text, the media and indicators.

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Also very important was the daily update.

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So we can use automated data checks

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and the PIM as a central control center
for our online shop.

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Also, the individual automated exports

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and data provision for shop and shareholders.

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Why did we choose
the ANTEROS PIM from INCONY?

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On the one hand,
INCONYs experience was a big factor.

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So many years of experience with
product data in the automotive aftermarket,

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extensive experience with industry data standards
from TecDoc, the TAF standard

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and excellent references and positive feedbacks
from other customers.

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On the other hand,
the system was very good.

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So scope and quality of INCONYs
PIM software, modern and intuitive user interface,

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extensive functions in the standard.

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And a data mod -

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The data model is very flexible and expandable,

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so we can use the TecDoc data
plus our own extensions.

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And the system is flexibly configurable,

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scalable and expandable.

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So now we have a look at our homepage
from the INCONY system.

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That’s the login page where everybody
starts to access in the PIM system.

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So the access is completely web-based
via your web browser from

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office or home office and you can access
via log in and password.

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The user role and rights determine

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which function the user can see or use,

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and the encryption of data for data
security is also given.

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So now we have a look at the PIM
from the CARAT

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with its interfaces is integrated
in the CARAT ecosystem.

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At first we see the ERP system.

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The PIM gets all the master data
from the ERP system,

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also the vehicle and product data

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from the dealer portal from TecDoc or DVSE.

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As well as texts and media

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from an agency database over SFTP server.

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And personalized dealer data
we get from our suppliers.

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We can import per Excel
or CSV in the PIM system.

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And at least our internal knowledge,

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so we can add information

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to the ERP system or to the PIM system

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which get at the end in the PIM system.

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Who are the receivers of the data?

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One receiver is the CARAT online shop.

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So the main goal was to get the best data
in the CARAT online shop

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that's the receiver.

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Also our shareholders.

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So we can make data exports
with Excel or CSV

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and bring them to our shareholders,

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or also use the TAF format
to export it to our web catalog.

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Now we come to the point

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importing vehicle and
manufacturer data into the PIM.

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With the ANTEROS PIM it's possible

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to import the TecDoc-TAF
standard directly.

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So we have different layers.

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So we have the vehicle master data,
we have the product master data

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and the manufacturer product data.

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All of them are in the TecDoc-TAF

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and can be imported
over the data standard,

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which is also the standard
in the automotive aftermarket.

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We receive TecDoc data via a dealer portal
like you've seen in the last slide,

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and TecDoc from TechAlliance
and Topmotive data from DVSE.

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The vehicle data and product
master data are updated by TechAlliance

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and as well the manufacturer supplied

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product data to the dealer portals.

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The import is partially automated

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on demand on a monthly update.

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Our main goal in this case is update

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or up-to-date on a daily basis

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with the IDP interface from TecDoc.

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Why do we import ERP
and logistic data into the PIM?

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So it's a also very important point

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to have additional of assortment control,
article distribution data or legal framework

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from the ERP to the PIM system.

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So we can share them with the shop.

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On the left hand side
you see a chosen article

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and on the right hand side you see the ERP

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data which are grayed out

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so nobody can manipulate them
in the PIM system.

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They are only in the ERP system.

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So we have just one single record
in this case.

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How are the data

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supplemented in the PIM and which data
are supplemented in the PIM?

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So we add product data in the PIM system
like texts and synonyms for better and longer

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text for the shop
and to improve the article finding.

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Also other attributes
so for customer friendly shop filters,

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for example, instead of diameter
we better use outer diameter or

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we use also new data fields for separation
and harmonization of information.

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For example, the supplier name,
the brand or the product line.

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Also the structure and optimization
for the CARAT shop is important.

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So we have our own search tree to enable

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shop users to easily search
for products and a media

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so we can control image quality,
origin and release of the media.

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And also workflow indicators
so we can decide

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which articles should be
transferred to the shop.

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Our data maintenance in the PIM.

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In the product editor,
the data fields are separated by tabs.

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So you see on the left hand side,
a product is chosen

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on the right hand side
you see the product details

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and the different tabs so General, ERP, TecDoc,
Texts Industry, Texts Agency, which allows you to jump

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to the important attributes
you want to fill in.

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In the next slide
you will see how the texts work.

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So our data maintenance in the PIM
is also based on the texts.

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So better texts for the online shop.

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So show imported data under TecDoc,
Texts Industry and texts of the agency.

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Optionally better texts are entered
under the Texts CARAT.

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And they are also prioritized.

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So the first field which gets exported

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is the Texts CARAT,
if there's nothing written in the field,

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we use the texts of the agency.

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If there's nothing,
we use the text of the industry,

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and last we use the TecDoc texts.

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So we have different
category trees in the PIM system,

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in addition to the imported
TecDoc search trees,

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we have built our own CARAT product trees

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specifically for the universal parts.

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The CARAT product tree is the
search tree for the web shop,

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optimized for customer queries, different
tree depth and depending on product area.

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The product trees are very easy
to create in ANTEROS via

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the web interface, in our case
by the PIM administrator.

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So the next point is shop attributes

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with mapping to manufacturer
data in the PIM.

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So our shop attributes

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are very important parts of the shop.

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In the web shop
the attributes names should be clear

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and easy to understand for our customers.

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The manufacturer data
has TecDoc attributes,

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some of which are not easy to understand.

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For example, they use diameter one,
diameter two, diameter three

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and we took the diameters
and put them in the right

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and clear, easy to understand description.

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So we take diameter one,
name them diameter

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but the second was a fastener
not a diameter.

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So we had -

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We could in the context of a CARAT shop
category, use another name for it.

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Via ANTEROS extension
we created a mapping for TecDoc attributes

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to CARAT attributes for the harmonization
and concretization of attributes.

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The next point is market report
TecDoc on CARAT data.

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So as import we get as well as the market
data, our own data.

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So we put them together
and get the target data.

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This is a process where we can filter

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the product types, the generic articles,

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the product data,
so focus on criteria and texts

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and the classification
like the search tree.

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Special relevance has this
for the universal articles so we can here

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deliver the best attributes, the best

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article classifications for our customers.

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In this slide we see the screenshots
from the web shop.

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We see the search tree,
we see the attributes name and the data

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from the PIM.

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So in the left hand side
we see a screenshot out of the list.

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If you choose one category,
in this case it's the workwear,

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and you see you have many other layers

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or many other steps in the search tree
where you can choose.

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So you can -

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You have the workwear and on the next step

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you can see the trousers
or see the overalls.

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On the right hand side
we see the detailed article.

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So on the right side of the article
there are all the parameters,

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all the attributes
we use for this article.

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And on the on the lower
part of the screenshot we see the texts.

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So the short text,
the long text and additional texts.

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Also possible with the ANTEROS PIM
is to improve your data quality.

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So you have a data dashboard

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for monitoring your own data.

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You can install quality
gates, quality stages and

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put them on your data.

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So you can say which field,
which part of the data is important

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for your quality gate

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and which you want to have reported
or monitored in the dashboard.

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That is a big help for finding bad data

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or where you have to add more information.

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One of our most important parts
from the ANTEROS PIM

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is the export framework.

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So with the ANTEROS export editor

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we can easily and flexibly
define exports ourself,

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just specify the desired fields and assign
an export name and you have your export.

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The export can be easily automated

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and reimported over the export
and import framework.

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As well as we do automated processes
for import, export and data checks.

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So every export, every import,

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you set you can also automate easily.

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So for example import
various data from ERP,

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import images and TecDoc data via hot folder

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or the data transfer to the store
via delta update for category tree,

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attribute names, product data, images, texts,
category assignment and manufacturer assignment.

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Also, custom export can be automated

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like the data provision to our shareholders

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and they are all easily done by
ourself in the ANTEROS.

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As well they can be monitored
via process monitor, paused or restarted.

00:17:35.200 --> 00:17:39.720
So the summary
of our experience with INCONY:

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a professional PIM and concept
PIM implementation.

00:17:44.320 --> 00:17:50.520
Data can be easily merged
from existing systems into ANTEROS.

00:17:50.520 --> 00:17:55.360
Vehicle data and product
master data is regularly

00:17:55.360 --> 00:17:58.040
imported in TecDoc format

00:17:58.040 --> 00:18:04.360
and supplier product data is regularly imported
from TecDoc and Topmotive dealer portals.

00:18:04.360 --> 00:18:11.640
Also logistic data from ERP via
our interface and agency texts

00:18:12.000 --> 00:18:15.440
from the agency database
or the SFTP server.

00:18:15.960 --> 00:18:19.720
Further data can be
added easily and efficiently.

00:18:19.720 --> 00:18:23.720
Own search trees for the store,
optimized attributes,

00:18:23.720 --> 00:18:29.040
criteria of industry standards,
partly rename and combine.

00:18:29.400 --> 00:18:32.800
ANTEROS is not limited
to TecDoc master data,

00:18:32.800 --> 00:18:38.880
so we can adjust the data and master data
for our web shop.

00:18:38.880 --> 00:18:45.840
The data quality can be improved
significantly via dashboard and quality gates.

00:18:46.120 --> 00:18:51.000
Agile project approach has
resulted in fast results.

00:18:51.080 --> 00:18:54.960
The multi-project
realized within 14 months

00:18:54.960 --> 00:18:57.720
with speed, dynamic and quality.

00:18:57.720 --> 00:19:03.120
ANTEROS is very flexible and the
INCONY team is very competent.

00:19:03.320 --> 00:19:05.760
What are our whole goals for the future?

00:19:06.200 --> 00:19:12.920
So the expansion of the PIM
to our wholesalers network

00:19:13.160 --> 00:19:19.000
and the use of AI in the system
so for texts, attributes or images.

00:19:19.200 --> 00:19:23.040
The optimization
and expansion of interfaces to data

00:19:23.040 --> 00:19:29.000
traders and suppliers,
for example via BMEcat or RestAPIs.

00:19:29.480 --> 00:19:35.520
Extensions to the internal organization
via a user and role concept

00:19:35.720 --> 00:19:39.000
to achieve a process optimization.

00:19:39.680 --> 00:19:41.000
Yes, thank you very much.

00:19:41.200 --> 00:19:44.680
And I’d like to start with some questions.

00:19:44.680 --> 00:19:47.680
So you build up your online shop

00:19:48.000 --> 00:19:51.200
and the base was the PIM system with data

00:19:51.360 --> 00:19:55.000
not just coming from the suppliers,
but you improved the data.

00:19:56.000 --> 00:20:00.120
What was the feedback from your customers
on this improved data?

00:20:00.520 --> 00:20:02.400
The feedback was very good.

00:20:02.400 --> 00:20:07.440
So we - specifically in the last year,

00:20:07.960 --> 00:20:13.440
we increased the number of articles significantly.

00:20:13.680 --> 00:20:17.200
So we could maintain very much of the data

00:20:17.480 --> 00:20:22.320
and add more attributes,
pictures and texts.

00:20:22.760 --> 00:20:26.840
The feedback was not only verbal,
very positive

00:20:27.120 --> 00:20:30.120
also we see a high number of

00:20:31.640 --> 00:20:34.040
of more sales in the shop.

00:20:34.320 --> 00:20:35.680
Okay. Thank you very much.

00:20:35.680 --> 00:20:38.920
So that was the advantages
your customers see.

00:20:39.240 --> 00:20:42.920
And I’d like now
to focus on the advantages of CARAT.

00:20:42.920 --> 00:20:45.560
What are the main advantages
for the CARAT group?

00:20:45.560 --> 00:20:47.560
Yes, there are two big advantages.

00:20:48.920 --> 00:20:50.240
One was

00:20:50.240 --> 00:20:53.240
we are able to see our data,

00:20:54.000 --> 00:20:57.920
see our data directly
and see our data in the dashboard.

00:20:58.280 --> 00:21:01.520
So we can see
and improve the data quality.

00:21:02.200 --> 00:21:04.920
And at the important things,

00:21:04.920 --> 00:21:09.440
we see first where we see
the biggest problems and

00:21:10.000 --> 00:21:13.320
have a solution for this problem at first.

00:21:13.680 --> 00:21:16.960
Also a big advantage were the exports,

00:21:16.960 --> 00:21:20.480
so we could give the data
to all our shareholders.

00:21:20.840 --> 00:21:23.840
So the opportunity

00:21:24.480 --> 00:21:28.000
and the positive factor
was not just for our company,

00:21:28.000 --> 00:21:31.000
also for all the companies

00:21:31.000 --> 00:21:33.120
who we deliver the data to.

00:21:33.600 --> 00:21:35.520
That’s a quite good benefit.

00:21:35.520 --> 00:21:37.240
And you already mentioned

00:21:37.240 --> 00:21:40.800
a bit of the future,
so I'd like to focus now on the future.

00:21:41.040 --> 00:21:45.640
What do you expect from ANTEROS
for the CARAT group for the future?

00:21:45.880 --> 00:21:50.720
We expect to even more improve our quality,

00:21:50.720 --> 00:21:53.760
so we get even better with the data.

00:21:53.760 --> 00:21:56.240
We get a better

00:21:56.240 --> 00:21:59.040
customer experience in the shop
with better data,

00:21:59.640 --> 00:22:06.280
but as well we want to be faster,
give faster data to our shareholders

00:22:06.280 --> 00:22:10.040
and have a faster recovery

00:22:10.040 --> 00:22:14.640
of bad data to a good database.